Tuesday, 27 May 2014

In 2008 McDonald’s Saved $278,850,000

In 2008 McDonald’s management made a decision that was publicly criticized by all of the Dollar Menu enthusiasts. The fast food company decided to remove that second extra slice of cheese from the infamous fan-favorite Double cheeseburger. They have also experimented in various markets what the reaction would be when they introduce the McDouble burger with only one slice of cheese versus the Double cheeseburger.
This decision of theirs resulted in a staggering global reduction of costs calculated to be nearly $279 million for 2008.

After all their tests of the Double Cheeseburger changes the McDonald’s global management discovered that most of the consumers prefer to keep the second slice of cheese and pay more cash for it.

All in all, it has been calculated that one piece of cheese would save the franchise about 6 cents per burger.
Evidently by just making a simple change removing a slice of cheese, the mega corporation was able to boost the cash flow globally by nearly $15,000 a year per restaurant.


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